Firstly lets understand how to download your business report from the Amazon Dashboard
Downloading an Amazon Business Report is a simple process that can be done by following a few steps.
First, log in to your Amazon seller account and click on the "Reports" tab.
Next, select "Business Reports" and choose the type of report you want to download. You can select from a variety of reports, including sales, inventory, and performance reports.
Once you have selected the report type, choose the date range for which you want to download the report.
Finally, click on the "Request Download" button, and Amazon will generate the report for you.
Once the report is ready, you can download it in CSV or Excel format by clicking on the "Download" button next to the report.
As an Amazon seller, it's crucial to regularly analyze your business report to track the performance of your products and make informed decisions to improve your sales. Amazon provides several metrics to help sellers understand their business performance, and in this blog, we will discuss some essential metrics and how to analyze them.
(Parent) ASIN and (Child) ASIN: Parent ASIN is a unique identifier for a product, while child ASINs are the variations of the parent ASIN, such as different colors or sizes. Analyzing these metrics can help you understand which ASINs are performing better and which ones require more attention
Sessions Total and Session Percentage Total: Sessions Total is the total number of times your product page has been viewed by customers, while Session Percentage Total is the percentage of total sessions your product received compared to similar products in the same category. Analyzing these metrics can help you understand how well your product is performing compared to your competitors.
Page Views Total and Page Views Percentage Total: Page Views Total is the total number of times customers viewed your product page, while Page Views Percentage Total is the percentage of total page views your product received compared to similar products in the same category. These metrics can help you understand if your product is getting enough visibility and if your product page is effectively converting visitors into customers.
Featured Offer (Buy Box) Percentage: The Featured Offer Percentage is the percentage of time your product is displayed as the featured offer on the product detail page. Winning the Buy Box is critical as it significantly improves the chances of getting more sales. Analyzing this metric can help you understand how well your pricing, availability, and delivery performance are compared to your competitors.
Units Ordered and Unit Session Percentage: Units Ordered is the total number of units sold, while Unit Session Percentage is the percentage of sessions that resulted in a purchase. Analyzing these metrics can help you understand if your product is converting well and if you need to adjust your pricing or marketing strategies.
Ordered Product Sales and Total Order Items: Ordered Product Sales is the total revenue generated from your product sales, while Total Order Items is the total number of items sold. These metrics can help you understand your product's revenue and profitability.
In conclusion, analyzing your Amazon business report is crucial to understand your product's performance and make informed decisions to improve your sales. By regularly tracking these metrics, you can identify areas for improvement and take action to optimize your product listings and marketing strategies. As an Amazon marketing agency, 0too1 can help you make the most out of your Amazon business report. Contact us today to learn more about our services.
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